Love is in the air…. for our North West bakers

28 January, 2015

Valentine’s Day is just around the corner, and we’re already seeing our Twitter feed fill up with lots of delicious, heart melting edible creations. After the January lull, Valentines is the first event in which to bring customers back to your bakery counters so it’s important to get the right products and make a fantastic impression.

For small business it can be difficult to produce seasonal lines which both cost money and time; however we suggest that with a few simple steps you can take full advantage of this event. Gone are the days when flowers and chocolates will suffice and your customers are sure to be looking for a unique way to impress their Valentines and we can assure you the way to their heat will be through their stomachs!

If you produce cupcakes, add a swirl of pink or red food colouring to your frosting, dip your biscuits with chocolate or add some pretty heart sprinkles to your doughnuts and with very little effort you have a valentine’s range of products.

Having chosen your range it’s important that through your window displays you attract the customers inside, produce some POS and showcase your valentines range.  We suggest putting this up three to four weeks before the event so you capture those who love the novelty of your new bakes and will buy right up until the event, or for those last minute shoppers, who have been walking past your window each day and enter to buy for their loved one.

We’ve put together some of our favourite romantic creations that we’ve spotted on Twitter to help inspire you to add a touch of romance to your classics.

Love Sweet Things

Nothing says I love you like a red rose and Love Sweet Things have captured the beauty of the flower perfectly with their elegant sugar paste cake pop.

Cake pops are a great alternative to cupcakes, and can be crafted into many different shapes using a variety of flavoured sponges and decorations. How about creating heart shaped cake pops for your loved one or why not create several flower themed cake pops and gift wrap them to construct an edible bouquet?

Custom Cupcake

The Custom Cupcake Company in Liverpool have created the ultimate Valentines cupcake collection. From their rose piped cupcakes to chocolate and strawberries and champagne infused buttercream, they’ve got a luxurious flavour for everyone. Yet they haven’t stopped there creating a Valentines treat box filled with mouth-watering goodies including their award winning brownies, pink champagne truffles, red velvet fudge, rosewater marshmallows, chocolate dipped strawberries and Belgian chocolate dipped marshmallows on sticks.


Peter Herd Cakes

They may not be a traditional Valentine’s treat, but a handmade biscuits could make a delicious and beautiful gift for a loved one. Peter Herd Cakes created these personalised gift wrapped heart shaped biscuits in time for cupid to arrive.

Piped and personalised to each customer’s requirements with red and white soft icing, they are also topped with a chocolate red rose.

Decorating biscuits with special romantic messages could be that personal touch that your customers are looking for this Valentine’s Day.

Katja’s Cakes

Katja’s Cakes have embraced the Valentine’s season with this Vintage cupid themed cakes. Many customers will look to impress their loved ones this Valentines, and what could be more impressive than a generous slice of this delicious cake. Decorated with soft piped icing, golden cupids and velvety buttercream, this cake is sure to last for at least a couple of days, making the romantic celebrations last that little bit longer. If you’re planning on creating a larger celebration cake this Valentine’s Day, why not try using heart shaped baking tins? A heart shaped red velvet cake could make the perfect Valentines celebration cake as it embraces the traditional deep red colours of day.


Cocoa Cabana

Chocolate has to be most traditional treat of all on Valentines, and Cocoa Cabana have certainly added a touch of grandeur to their selection this year with their gold dusted chocolate hearts. They’ve also created chocolate cupid and lip shaped lollipops for those of their customers looking for a smaller gift.

Offering handmade chocolates is perfect for customers looking for a more personal approach. Why not try creating rich truffles for Valentine’s Day this year? Get inspired by classically romantic flavours such as strawberries, champagne and caramel that all pair beautifully with chocolate.


What romantic creations have you got in store for your customers this Valentine’s Day? Will you be treating your loved one to a delicious edible gift this year? We’d love to hear from you on Twitter.

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