Since joining Twitter, the team at BAKO have really enjoyed seeing how the social media site has helped bring the baking community together, spurring bakers from across the region to dream up ever more impressive cake creations.
Besides being an enjoyable way to share a love of baking though, Twitter can also be an invaluable tool for baking businesses of all sizes to gain new customers and keep current ones happy.
To give something back to the baking community who uses our extensive range of professional quality ingredients, BAKO have put together some handy tips for bakers on Twitter.
A picture speaks a thousand words
We’ve seen some truly mouth-watering photos of your edible masterpieces on Twitter, but we’ve also noticed some bakers who hardly ever share what their creations look like. Since baking is such a decorative art, you really are missing out if you don’t include any photos of your treats, and with the help of Smartphones and Instagram, even home-based baking businesses can now afford to take enticing shots.
Just try to look at this tweet from Home Sweet Home in Manchester and not be tempted!
Pumpkin cinnamon donuts with a custard dipping sauce pic.twitter.com/EsMG8f1rYK
— Home Sweet Home (@HomeSweetHomeNQ) February 5, 2014
Working together with other small businesses in your local area can be a great way to get your baking business noticed and show your communal spirit, so make sure to do the same on Twitter. If your cakes are stocked by a local café, make sure to mention their Twitter handle when you share a photo, and re-tweet photos they share of your cakes.
Chocolate specialists Cocoa Cabana demonstrate the power of this technique through their partnership with Flower Lounge, offering customers a great combination of gifts.
You can send flowers for any occasion with our chocolates from @flower_lounge & we will have some special valentines flowers here next week
— CocoaCabana (@Cocoa_Cabana) February 5, 2014
Holding a competition to win a free batch of cupcakes every now and again is not just something your followers will undoubtedly appreciate, it can also be a great way to get your brand noticed by new customers, particularly if you include a unique hashtag or encourage retweets, as Camp Cupcake demonstrates.
— Camp Cupcake (@Camp_Cupcake) February 5, 2014
A personal touch
Since cakes are often an act of celebration, lots of customers tend to tweet about them, so watch out for mentions of your business name on Twitter, including ones that don’t use your official handle. If customers tell the Twitter community they enjoyed your cake, it’s always a lovely touch to show your gratitude back, as Say it with Flours has done below, and will encourage fans to come back to your business for their next occasion.
@wendyeosborne I'm so glad he liked it. 🙂
— Say It With Flours (@sayitwithflours) February 2, 2014
In the know
Many customers turn to social media for information, so also make sure to respond to queries in good time and proactively share any details that many customers may wish to know, such as order deadlines in the run-up to major events.
Exactly one week left for you to place your Valentines order brownie orders + score SERIOUS brownie points (ahem!) with ur nearest+dearest
— The Brownie Post (@TheBrowniePost) February 5, 2014
Last but not least, have fun! Unsurprisingly, fans don’t just want to see constant sales pitches on their feed, so make sure to put personality into your tweets and show that baking is your passion as well as your career.
Love making roses!! pic.twitter.com/u2mm8OCUpE
— Heavenly Cupcakes (@heavencup1) February 5, 2014
We hope this little guide has inspired you to get tweeting and look forward to seeing more of your indulgent creations on Twitter!